We were recently commissioned by a Macrobiotic expert – Shonali Sabherwal of Macrobiotcsindia.com to create a bank of images for her business and upcoming book. As with any project we undertake, the start was with a lot of questions. We’ve all heard about the Macrobiotic diet, in passing, but being who we are, we just had to dive in and learn a lot more about it.
A macrobiotic diet (or macrobiotics), comes from two words: “macro” meaning large and “bios” – life. It’s a dietary regimen which involves eating grains as a staple food supplemented with other foodstuffs such as local vegetables, while avoiding the use of highly processed or refined foods and most animal products. Macrobiotics also addresses the manner of eating by recommending against overeating and requiring that food be chewed thoroughly before swallowing.
Macrobiotics is considered an approach to life rather than a diet.
In keeping with the thought, we chose a simple approach, with bold and graphic imagery that highlighted and showcased both the ingredients and the recipe as well as a bright, natural and open colour and texture palette. Most of the images have also been created with negative space at the top end, to allow for future use in posters and as magazine covers, with some beautiful (hopefully typography.
Here’s a sneak preview of what we created, with a promise of more to come once the book is published.
These images and more are available for editorial use in connection with Macrobiotic cuisine and the work of Shonali. Get in touch with her at shonaalii [at] macrobioticsindia [dot] com