Food Photography for Advertising

This is a broad category used to describe the use of food photography in print advertisements, outdoor billboards, online ads etc… It also covers smaller items like brochures, menus etc. More often than not the ads are either Concept driven or Product driven. In concept driven ads, there is an underlying idea which is designed to engage the viewer, and the product being sold is food or related to food. In product driven ads, the image of the product, again food or related to food is generally the hero component of the layout.

Most ads go through several rounds of internal approval at the advertising agency and client, so the requirements are pretty well spelt out and the right photographer will be chosen, who’s style closely matches the requirement.

Pre-Opening Ad for China House, a fine restaurant at Grand Hyatt Mumbai Hotel

A pre approved layout with either an illustration or reference / dummy image is present, and everyone expects the final image to be quite close to the approved mockup.

 

 

 

 

 

 

 

 

 

Bottom line is the photograph must convey the idea and work with the copy (text).

Sometimes we have simple photography and a great line, sometimes a heavy duty image with special effects and the like to convey the idea.

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